[pp.int.general] trademarks

[Reinier Bakels]

>> Trademarks are explicitly chosen for product identification. So it is
>> easy to require firms to register unique trademark names.
>
> You do not need to require firms to register trademark names; they do
> that themselves because it creates an advantage over competitors.

No, it does not, without legal protection. Then I am allowed to open my own 
IKEA in a blue and yellow(*) shed - and sell low quality furnaiture for IKEA 
prices. Eventually it will become known, but then IKEA itself suffers.

reinier

(*) red and white in DK, because they are allergic to SE colors.