[pp.int.general] trademarks

[Richard Stallman]

    > The protection of the ROLEX name serves a purpose, even for consumers,
    > because you may be cheated. When I bought my ROLEX in BKK for 10 euro,
    > it was an honest transaction. But a dishonest vendor could have sold it
    > to me for 1000 euro.
    True. But why are you asking ROLEX to sue in your name against the
    dishonest vendor?

Rolex can afford to sue, and will find it worth while to do so.
Customers won't -- even if they can afford it, it isn't important enough
to them to spend that much time.