<html><body><div style="color:#000; background-color:#fff; font-family:garamond, new york, times, serif;font-size:12pt"><div><span class="Apple-style-span" style="font-family: Arial, sans-serif; font-size: 13px; line-height: 17px; "><div id="magicdomid2" class="" style="padding-right: 1px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">Sorry, still working the kinks out.</span></div><div id="magicdomid2" class="" style="padding-right: 1px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; "><br></span></div><div id="magicdomid2" class="" style="padding-right: 1px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; "><br></span></div><div id="magicdomid2" class="" style="padding-right: 1px; "><span class="author-p-521"
style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; "><br></span></div><div id="magicdomid2" class="" style="padding-right: 1px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">WORLDWIDE LEGO TAKEBACK ANNOUNCED</span></div><div id="magicdomid3" class="" style="padding-right: 1px; "><br></div><div id="magicdomid4" class="" style="padding-right: 1px; "><span class="" style="cursor: auto; padding-top: 1px; padding-bottom: 1px; ">----------------------------------------------Guest Author--------------------------------------</span></div><div id="magicdomid5" class="" style="padding-right: 1px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">In an unprecedented decision, 9 October, 2012, the Municipal Court of Prague in the Czech Republic issued a
global takeback order to remove all LEGO products contained in their pirate lines.</span></div><div id="magicdomid6" class="" style="padding-right: 1px; "><br></div><div id="magicdomid7" class="" style="padding-right: 1px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">The Municipal Court of Prague remains unclear in its ruling whether the takeback order was based upon LEGO's refusal to remove offensive promotions to children of its pirate product line. The product line includes THE BLACK PEARL and WHITECAP BAY with their references to drugs, CAPTAIN'S CABIN promoting homosexuality to children, QUEEN ANNE'S REVENGE with its blood red ship aimed at emerging female children, FOUNTAIN OF YOUTH also marketed to impressionable pre-teen female children, THE CANNIBAL ESCAPE with its references to the eating of human flesh, and ISLAND OF DEATH associated with teenage suicide
and violence. Although marketed to young children around the world, this product line is clearly for adults.</span></div><div id="magicdomid8" class="" style="padding-right: 1px; "><br></div><div id="magicdomid9" class="" style="padding-right: 1px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">To be onsidered in the ruling was whether the motivation for the takeback reflected LEGO's mission and goals for the future of the company to divert its fossil fuel based product lines that have for 80 years been adding immensely to the waste stream, products that are impossible to biodegrade for generations:</span></div><div id="magicdomid10" class="" style="padding-right: 1px; "><br></div><div id="magicdomid11" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px;
margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">"The most important stakeholder of the LEGO Group – the children and their children – will inherit the future and our planet. They have a right to a healthy and rich environment. We acknowledge our contribution to human-induced climate change, and we are very concerned about the consequences. This is why we have embarked on a journey to change all fossil fuels used in our production for own consumption into renewable energy." </span></li></ul></div><div id="magicdomid12" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right:
0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid13" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521 url" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; "><a
href="http://aboutus.lego.com/en-us/sustainability/the-topics-we-work-with/climate/" style="cursor: pointer !important; ">http://aboutus.lego.com/en-us/sustainability/the-topics-we-work-with/climate/</a></span></li></ul></div><div id="magicdomid14" class="" style="padding-right: 1px; "><br></div><div id="magicdomid15" class="" style="padding-right: 1px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">SUSTAINABLITY AT THE LEGO GROUP</span></div><div id="magicdomid16" class="" style="padding-right: 1px; "><br></div><div id="magicdomid17" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;
margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">"It is in our nature in the LEGO Group to leave a positive impact on our surroundings. We are in the business of play and inventing the future of play. Children are our role models. They reinvent the world and themselves in it over and over again, surprising themselves and others in what they can create and do. We want to leave them a future which will enable them to achieve their full human potential and possibilities."</span></li></ul></div><div id="magicdomid18" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li
style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid19" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521 url" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; "><a href="http://aboutus.lego.com/sustainability" style="cursor: pointer !important; ">http://aboutus.lego.com/sustainability</a></span></li></ul></div><div id="magicdomid20" class="" style="padding-right: 1px;
"><br></div><div id="magicdomid21" class="" style="padding-right: 1px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">PROGRESS REPORT 2011</span></div><div id="magicdomid22" class="" style="padding-right: 1px; "><br></div><div id="magicdomid23" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">page 6</span></li></ul></div><div id="magicdomid24" class="" style="padding-right: 1px; "><ul
class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">"The report is developed in accordance with the main reporting principles of the Sustainability Reporting Guidelines from the Global Re- porting Initiative (GRI). And we are inspired by the voluntary standard AA1000 Accountability Principles drawn up by the Institute of Social and Ethical Accountability (AccountAbility)."</span></li></ul></div><div id="magicdomid25" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px;
padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid26" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">page 8</span></li></ul></div><div id="magicdomid27"
class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">"We have an ambitious vision of reducing the amount of waste we produce and increasing the amount of waste we recycle. In 2011, we recycled 88% of the total waste, compared to our target of 85%."</span></li></ul></div><div id="magicdomid28" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px;
margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid29" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">PROGRESS REPORT 2011: MESSAGE FROM THE CEO</span></li></ul></div><div id="magicdomid30" class="" style="padding-right: 1px; "><ul class="list-bullet1"
style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid31" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">page
10</span></li></ul></div><div id="magicdomid32" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">"The LEGO Group achieved a record-breaking profit for 2011. It is essential for us to create good financial results in order to secure the health of the company. We can only do so by continuously working to develop our sustainability efforts, while striving towards our Planet Promise of leaving a positive impact." Jørgen Vig Knudstorp President and
CEO</span></li></ul></div><div id="magicdomid33" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid34" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto;
background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">PROGRESS REPORT 2011: SUSTAINABLE PLAY</span></li></ul></div><div id="magicdomid35" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid36" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;
margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">page 14</span></li></ul></div><div id="magicdomid37" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">"Throughout 2011 we worked on developing new corporate standards such as the new position on marketing to children. This chapter is about how we maintain consumer
confidence in our products and how we work with systematic creativity and learning for children."</span></li></ul></div><div id="magicdomid38" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid39" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px;
margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">PROGRESS REPORT 2011: CHILDREN'S PRIVATE SPEECH AND PLAY</span></li></ul></div><div id="magicdomid40" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid41" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left:
1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">page 16</span></li></ul></div><div id="magicdomid42" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">"In 2011, the Billund-based LEGO Learning
Institute intensified its academic collaboration with the University of Cambridge and Dr David Whitebread. In a project on Private Speech and Play, supported by the LEGO Foundation, a new study has initiated a series of experiments to evaluate how open-ended play stimulates children’s ‘private speech’."</span></li></ul></div><div id="magicdomid43" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid44" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;
margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">"This research describes the relationship between what children are doing with their hands through play, and what they are think- ing about when playing. This indication of ‘children speaking out loud’ when playing by themselves, signifies a the start of a process of self-regulation, which is important for cognitive development, school readiness and the general ability of children to manage their emotions and social behaviour, explains Bo Stjerne Thomsen, Senior Research Manager LEGO Learning Institute."</span></li></ul></div><div id="magicdomid45" class=""
style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid46" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px;
padding-bottom: 1px; ">PROGRESS REPORT 2011: ONLINE SAFETY, WEAPONS AND VIOLENCE</span></li></ul></div><div id="magicdomid47" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid48" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px;
margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">page 17</span></li></ul></div><div id="magicdomid49" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">"We have a focus on online protection when we deve- lop our digital platforms. We support and comply with the Federal Trade Commission’s Child Online Privacy Protection Act (COPPA) as well as articles of
the 1989 United Nation’s Children’s Rights Convention, stating that children have the right to participate in play and the right to protection."</span></li></ul></div><div id="magicdomid50" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid51" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom:
0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">"Boys’ interest in weapons between the ages of four and nine is considered by aca- demics to be a phase in their de- velopment. Learning about how to handle conflicts, aggression and weapons is often part of a LEGO play experience, but only as a means to achieve the goal, whether it is rescuing citizens, finding treasure or sa- ving the universe."</span></li></ul></div><div id="magicdomid52" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px;
margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid53" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">We have strict rules for the use of weapons and violence in our products. The LEGO play experience must never be related to real world modern warfare, killing, torture or cruelty to animals. In 2011 we expanded the LEGO brand guidelines with regard to use, expression and form of violence and wea- pons. The
standard consists of guidelines already known to our employees, but now these guidelines serve as an explicit basis for product development and communication.</span></li></ul></div><div id="magicdomid54" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid55" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px;
padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">See: Progress_Report2011_Final.pdf </span><span class="author-p-521 url" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; "><a href="http://aboutus.lego.com/en-us/sustainability/goals-and-progress/progress-report/" style="cursor: pointer !important; ">http://aboutus.lego.com/en-us/sustainability/goals-and-progress/progress-report/</a></span></li></ul></div><div id="magicdomid56" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px;
padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid57" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">The global admirers of all things pirate support the Municipal Court of Prague and their injuction to remove their referenced pirate products to protect the children of the world. We also understand and agree with LEGO with their mission to create
zero waste knowing full well the difficulties when their product line has been designed to sustain for generations. We urge the Honorable Court to address the pirate product line and LEGO's marketing implications when these adult products are marketed to children.</span></li></ul></div><div id="magicdomid58" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid59" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom:
0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">We urge all consumers to email or mail their pirate products in this worldwide LEGO takeback to:</span></li></ul></div><div id="magicdomid60" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></li></ul></div><div id="magicdomid61" class=""
style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">John Dickinson</span></li></ul></div><div id="magicdomid62" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px;
margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">World Post Enumeration Recovery Council</span></li></ul></div><div id="magicdomid63" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">=access since 1991</span></li></ul></div><div id="magicdomid64" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px;
padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">PirateProductTakeBack@WorldPerc.com</span></li></ul></div><div id="magicdomid65" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521"
style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">5242 S Fontanelle Place</span></li></ul></div><div id="magicdomid66" class="" style="padding-right: 1px; "><ul class="list-bullet1" style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 1.5em; list-style-type: disc; "><li style="padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="author-p-521" style="cursor: auto; background-color: rgb(143, 255, 171); padding-top: 1px; padding-bottom: 1px; ">Seattle, WA 98118</span></li></ul></div></span></div> </div></body></html>