[pp.int.general] PPNL needs to capitalize on this

[Rick Falkvinge (Piratpartiet)]

coretx wrote:
> We in NL, are working on this !
You respond to a different question. I did not say "you need to help The
Pirate Bay". I did not say "you need to use grassroots activism".

I said "you need to use this enormous media cue to profile YOURSELVES in
MAINSTREAM MEDIA". Send press releases everywhere, with quotes,
commenting on the story. Be the news source and provide plenty of quotes.

I see a lot of people here acting like they don't WANT their own pirate
party to become nationally known. Events like this require immediate
action towards the press. Publishing a story on one's own page does not
count.

It is imperative that oldmedia (press, TV, radio) in every country
associates these kinds of issues (due process of law, copyright fraud
events, etc.) with the local PP representatives and call and ask for
comments. PPSE is there since 2006. I believe PPDE has gotten there. In
order to get there, you need to see these catalyzing events for what
they are, and BE THE NEWS SOURCE for THE OLDMEDIA.

That does SPECIFICALLY NOT include publishing stories on your own web
page. It does, however, include sending a press release to all relevant
oldmedia (national TV, national radio, press, everything with broad
coverage and specialized technology coverage) as soon as one hears of
the event. In PPSE, we've trimmed the response time to about 30 minutes.
When the Pirate Bay was raided on May 31, 2006, our response time was
about one hour. Everybody else needs to do as good in order to be the
FIRST with comments to media.

If the story has already broken, it's too late to provide comments. The
reporters are busy writing other stories then.

YOU NEED TO OWN THE PIRATE TOPICS IN OLDMEDIA. That is an absolute
precondition for success. Oldmedia must know they can rely on you as a
newsfeed in this field, and that you can always provide meaningful
comments. Big events like these are key to getting to that position.

Rick