[pp.int.general] PPNL needs to capitalize on this

[Mikko Särelä]

Yes, I agree with you on that. What I'm trying to say is that the original 
text from brokep makes it hard even where it matters. 

-Mikko

On Fri, 9 Oct 2009, Rick Falkvinge (Piratpartiet) wrote:
> Hi Mikko,
> 
> the thing is, it takes an external catalyzing event -- a so-called black
> swan -- to break through to mainstream awareness. One needs to capitalize on
> events like this, that can cause us to be in televised news every hour on
> every channel.
> 
> In order to do that, speed is of the essence. Don't bother translating press
> releases into English. Don't bother adjusting words, voting, or whatever to
> perfection. Get them good enough in the local language, and get them out
> there. We need to be the news provider and the quote provider. If we're not
> the first to provide a press release, or at least provide it while the story
> is being written, then somebody else will fill that role. It should not take
> more than one hour from hearing of an event in our fields until a press
> release with quotes is in the hands of national media, usually through
> e-mail.
> 
> The key is OWNING THE ISSUE. You've got to own the issue, and claim
> ownership of the issue. Deliberating over wording in a press release
> overnight simply won't do. Get quotes out there, and as soon as you can.
> 
> In this case, Swedish media would consider the story to be of low value, so
> I expect the same to hold true for Finland. All news and all politics are
> local. NL media would be a different matter.
> 
> Cheers,
> Rick
> 
> 
> Mikko Särelä wrote:
> 
> Hi Rick,
> 
> I certainly sympathize with your call for action. The Finnish pirate party 
> did send press releases on the topic. However, at least in Finland, not 
> many newspapers picked up on the story, probably due to the fact that the 
> original story is written very badly. 
> 
> To me, as I read it, it sounded like ramblings of a conspiracy theorist, 
> not of like a reasonable and trustworthy source at all. It would help 
> tremendously, if there was a more press release kind of information packet 
> of what has happened in English to which we could refer to.
> 
> -Mikko
> 
> 
> On Fri, 9 Oct 2009, Rick Falkvinge (Piratpartiet) wrote:
>   
> 
> coretx wrote:
>     
> 
> We in NL, are working on this !
>       
> 
> You respond to a different question. I did not say "you need to help The
> Pirate Bay". I did not say "you need to use grassroots activism".
> 
> I said "you need to use this enormous media cue to profile YOURSELVES in
> MAINSTREAM MEDIA". Send press releases everywhere, with quotes,
> commenting on the story. Be the news source and provide plenty of quotes.
> 
> I see a lot of people here acting like they don't WANT their own pirate
> party to become nationally known. Events like this require immediate
> action towards the press. Publishing a story on one's own page does not
> count.
> 
> It is imperative that oldmedia (press, TV, radio) in every country
> associates these kinds of issues (due process of law, copyright fraud
> events, etc.) with the local PP representatives and call and ask for
> comments. PPSE is there since 2006. I believe PPDE has gotten there. In
> order to get there, you need to see these catalyzing events for what
> they are, and BE THE NEWS SOURCE for THE OLDMEDIA.
> 
> That does SPECIFICALLY NOT include publishing stories on your own web
> page. It does, however, include sending a press release to all relevant
> oldmedia (national TV, national radio, press, everything with broad
> coverage and specialized technology coverage) as soon as one hears of
> the event. In PPSE, we've trimmed the response time to about 30 minutes.
> When the Pirate Bay was raided on May 31, 2006, our response time was
> about one hour. Everybody else needs to do as good in order to be the
> FIRST with comments to media.
> 
> If the story has already broken, it's too late to provide comments. The
> reporters are busy writing other stories then.
> 
> YOU NEED TO OWN THE PIRATE TOPICS IN OLDMEDIA. That is an absolute
> precondition for success. Oldmedia must know they can rely on you as a
> newsfeed in this field, and that you can always provide meaningful
> comments. Big events like these are key to getting to that position.
> 
> Rick
> 
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