[pp.int.general] PPNL needs to capitalize on this

[Rick Falkvinge (Piratpartiet)]

Hi Mikko,

the thing is, it takes an external catalyzing event -- a so-called black
swan -- to break through to mainstream awareness. One needs to
capitalize on events like this, that can cause us to be in televised
news every hour on every channel.

In order to do that, speed is of the essence. Don't bother translating
press releases into English. Don't bother adjusting words, voting, or
whatever to perfection. Get them good enough in the local language, and
get them out there. We need to be the news provider and the quote
provider. If we're not the first to provide a press release, or at least
provide it while the story is being written, then somebody else will
fill that role. *It should not take more than one hour from hearing of
an event in our fields until a press release with quotes is in the hands
of national media*, usually through e-mail.

The key is OWNING THE ISSUE. You've got to own the issue, and claim
ownership of the issue. Deliberating over wording in a press release
overnight simply won't do. Get quotes out there, and as soon as you can.

In this case, Swedish media would consider the story to be of low value,
so I expect the same to hold true for Finland. All news and all politics
are local. NL media would be a different matter.

Cheers,
Rick


Mikko Särelä wrote:
> Hi Rick,
>
> I certainly sympathize with your call for action. The Finnish pirate party 
> did send press releases on the topic. However, at least in Finland, not 
> many newspapers picked up on the story, probably due to the fact that the 
> original story is written very badly. 
>
> To me, as I read it, it sounded like ramblings of a conspiracy theorist, 
> not of like a reasonable and trustworthy source at all. It would help 
> tremendously, if there was a more press release kind of information packet 
> of what has happened in English to which we could refer to.
>
> -Mikko
>
>
> On Fri, 9 Oct 2009, Rick Falkvinge (Piratpartiet) wrote:
>   
>> coretx wrote:
>>     
>>> We in NL, are working on this !
>>>       
>> You respond to a different question. I did not say "you need to help The
>> Pirate Bay". I did not say "you need to use grassroots activism".
>>
>> I said "you need to use this enormous media cue to profile YOURSELVES in
>> MAINSTREAM MEDIA". Send press releases everywhere, with quotes,
>> commenting on the story. Be the news source and provide plenty of quotes.
>>
>> I see a lot of people here acting like they don't WANT their own pirate
>> party to become nationally known. Events like this require immediate
>> action towards the press. Publishing a story on one's own page does not
>> count.
>>
>> It is imperative that oldmedia (press, TV, radio) in every country
>> associates these kinds of issues (due process of law, copyright fraud
>> events, etc.) with the local PP representatives and call and ask for
>> comments. PPSE is there since 2006. I believe PPDE has gotten there. In
>> order to get there, you need to see these catalyzing events for what
>> they are, and BE THE NEWS SOURCE for THE OLDMEDIA.
>>
>> That does SPECIFICALLY NOT include publishing stories on your own web
>> page. It does, however, include sending a press release to all relevant
>> oldmedia (national TV, national radio, press, everything with broad
>> coverage and specialized technology coverage) as soon as one hears of
>> the event. In PPSE, we've trimmed the response time to about 30 minutes.
>> When the Pirate Bay was raided on May 31, 2006, our response time was
>> about one hour. Everybody else needs to do as good in order to be the
>> FIRST with comments to media.
>>
>> If the story has already broken, it's too late to provide comments. The
>> reporters are busy writing other stories then.
>>
>> YOU NEED TO OWN THE PIRATE TOPICS IN OLDMEDIA. That is an absolute
>> precondition for success. Oldmedia must know they can rely on you as a
>> newsfeed in this field, and that you can always provide meaningful
>> comments. Big events like these are key to getting to that position.
>>
>> Rick
>>
>> ____________________________________________________
>> Pirate Parties International - General Talk
>> pp.international.general at lists.pirateweb.net
>> http://lists.pirateweb.net/mailman/listinfo/pp.international.general
>>
>>     
>
>   

-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.pirateweb.net/pipermail/pp.international.general/attachments/20091009/6c32896d/attachment.htm>